Beautification Committee asks Madawaska to light up for the holidays

MADAWASKA, Maine — The St. John Valley Chamber of Commerce announced Tuesday that the Madawaska Beautification Committee will hold special holiday festivities throughout the holiday season to bring joy during the age of COVID-19, while also bringing some friendly decorating competition to the businesses of Madawaska. 

“Due to Covid-19 cases on the rise, we are unsure of just how much the Christmas season will be affected,” Sharon Boucher, St. John Valley Chamber of Commerce director, said. “In an effort to help raise everyone’s spirits during this time, we are asking all homes and businesses to ‘light up Madawaska’ and all our surrounding communities earlier than usual this year.”

The Beautification Committee is made up of the St. John Valley Chamber of Commerce, the town of Madawaska and the Acadian Festival Committee.

The committee already started decorating Wednesday in the pocket parks, amphitheater and farmers market and is asking the rest of Main Street to participate. 

The chamber also announced the return of the annual Christmas tree lighting set for Nov. 20, though said that the lighting might be virtual. 

The committee announced that there will be decorating contests for the businesses as well as the homeowners. 

Homeowners who decorate their homes for the holiday season can be put on a map for carolers and a “reverse parade of houses.” Residents who wish to include their homes can contact the chamber to be added to the list. 

Help us make the best of this holiday season by ‘lighting up Madawaska’ and helping us think outside the box to let our kids and families enjoy the 2020 Christmas season,” Boucher said. “We hope you can join us in making this a Christmas to remember.”

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