Sports

Blizzard logo among best of decade in North America

EDMUNDSTON, New Brunswick — Two years after finishing eighth as the North America’s most attractive new sports logos in 2017, the brand image of the Edmundston Blizzard is still making headlines.

This time, the Blizzard logo has ranked among the top 100 best new logos of the 2010 decade in North America. The compilation was released Dec. 31, 2019, by the virtual museum Chris Creamer’s Sportslogo.net, which took into account public and expert voting.

The Blizzard logo is the only one among the Atlantic provinces’ sports teams to have its place on the honor roll. The Edmundston team shares the spotlight with prestigious organizations such as the Toronto Blue Jays, the Montreal Alouettes, the Montreal Impact and even the Houston Astros, the Philadelphia Phillies, the Golden State Warriors, the Winnipeg Jets and the Florida Panthers, to name some of the well-established professional teams.

The Blizzard even improved its eighth position from 2017 to fifth place. The Minnesota Timberwolves (NBA) are in first place (with a score of 7.2/10) followed by the Detroit Pistons (NBA) with 6.20/10, the Memphis Redbirds (minor league baseball) with 6.10/10, Kootenay Ice (Western Hockey League) with 5.960/10 and the Edmundston Blizzard (Maritime Hockey League) with 5.959/10.

The first four award-winning logos come from teams who have rebuilt their branding, while the Blizzard logo is an original design created by Productions Rouj of Edmundston.

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