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Edmundston to greet holidays with festival

EDMUNDSTON, New Brunswick — Coming this holiday season, Edmundston will be kicking off the season with a new festival Nov. 16-18 that will center around the annual Christmas Parade.

Officials announced at a press conference Thursday, Oct. 25, that the festival, called “Edmundston Gets Festive,” will feature a weekend full of activities in addition to the expansion of the parade itself.

“We really wanted to reinvent the parade, make it more beautiful, bigger and make it an attraction for tourists. Thanks to the support of many partners, we have been successful and we are confident that this parade will be incredible,” explained Edmundston Downtown Coordinator Mélanie Ruest.

The organizers predict the parade will be so grand, that they have expanded the route to extend from the Notre-Dame-des-Sept-Douleurs church and end at the Place de l’Hôtel-de-Ville for the illumination of the Christmas tree and a visit from Santa.

“We’ve gotten our parade to the point where it is a really interesting parade,” said Edmundston Community Recreation Coordinator Paula Murchison. “We’re going to have 14 floats from the Quebec Parade.”

Murchison said they realized, while brainstorming about the parade, that there weren’t a whole lot of regions in the area that put on a big parade. So the committee set out to formulate the new festival to bring tourists to the area.

“If we want people to really enjoy the parade, and have a lot of people watching on the sides of the roads, then … we want to have activities other than the parade so people will come downtown for activities, go to restaurants,” she said.

For a full list of “Edmundston Gets Festive!” activities, visit here.

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